ABOUT LULU’S PRIMROSE BAKERY

Before entering the world of cake design, Lulu trained as a Solicitor in the Midlands. It was only after making a wedding cake for a friend that she discovered the incredible world of sugarcraft. Her passion for style and its expression through edible art sparked a wonderful journey of learning the art for herself.

Semi-naked wedding cake with fresh flowers.
North Devon Wedding Cakes
Two-tier white wedding cake decorated with pink and purple flowers, green leaves, and figs on a wooden table in a coastal wedding venue in Devon
Luxury wedding cake with sugar flowers.
White wedding cake with three tiers, decorated with ruffle details, placed on a black round table against a wooden and glass background in Devon
buttercream wedding cake with edible gold and fresh flowers in Devon

Welcome

Hello, I’m Lulu – the founder and designer behind Lulu’s Primrose Bakery, specialising in luxury bespoke wedding cakes that are as personal and unique as your love story. Based in North Devon, I work closely with each couple to craft elegant, one-of-a-kind wedding cakes that truly reflect your personality, style, and celebration.

As a passionate designer and romantic at heart, I take great joy in hearing every beautiful detail about your wedding day — from your colour palette and florals to your dress, stationery, and even your shoes! This heartfelt connection becomes the inspiration behind your cake design, allowing me to create something deeply meaningful and visually unforgettable.

I take a holistic approach to wedding cake design, ensuring your cake complements your entire wedding aesthetic — tying in seamlessly with your theme, venue, and overall vibe. Every detail is considered, and each tier is crafted with care, creativity, and a commitment to perfection.

With a trained eye for design and a meticulous attention to detail, I ensure your wedding cake is not only stunning but also expertly made. This is the most important cake of your life, and it’s my honour to create a showstopping centrepiece that delights both you and your guests.

Lulu's Primrose Bakery taking a selfie in a decorated banquet hall with white tables, chairs, and hanging string lights.

Luxurious & Delicious

My aim is to create a visually stunning centrepiece for you, one that perfectly balances luxurious aesthetics with incredible flavour. I am dedicated to using only the finest quality ingredients. This includes locally sourced vanilla, free-range eggs, and premium Belgian chocolate, all to guarantee that your cake is as delicious as it is beautiful.

Bride and groom cutting a wedding cake in Devon
solid light pink color
Graphic displaying personal statements about business and interests, including cake, romance, weddings, and hobbies like surfing and gym.

Get to know me better…

LUXURY WEDDING CAKES

DEVON | CORNWALL | LONDON