Hello, I’m Lulu, owner and designer behind Lulu’s Primrose Bakery, specialising in luxury wedding cakes in Devon and Cornwall.

Based in North Devon, I work closely with each couple to design elegant, one-of-a-kind wedding cakes that truly reflect your personality, style, and celebration, creating bespoke designs for weddings across the South West and beyond.

As a passionate designer and romantic at heart, I take great joy in hearing every beautiful detail about your wedding day - from your colour palette and florals to your dress, stationery, and even your shoes! This connection becomes the inspiration behind your cake design, allowing me to create something deeply personal and visually unforgettable.

I take a considered, design-led approach to every wedding cake, ensuring it complements your entire wedding aesthetic - from your venue and setting to the finer details of your styling. Each cake is thoughtfully created to feel completely in place within your celebration.

With a trained eye for design and a meticulous attention to detail, I ensure your wedding cake is not only visually striking but also expertly crafted. From my studio in North Devon, I create luxury wedding cakes for couples across Devon, Cornwall and all of the South-West, delivering a seamless, personal experience from initial design through to delivery on your wedding day.