Hello, I’m Lulu – owner and designer behind Lulu’s Primrose Bakery, specialising in luxury bespoke wedding cakes that are as personal and unique as your love story. Based in North Devon, I work closely with each couple to craft elegant, one-of-a-kind wedding cakes that truly reflect your personality, style, and celebration.

As a passionate designer and romantic at heart, I take great joy in hearing every beautiful detail about your wedding day — from your colour palette and florals to your dress, stationery, and even your shoes! This heartfelt connection becomes the inspiration behind your cake design, allowing me to create something deeply meaningful and visually unforgettable.

I take a holistic approach to wedding cake design, ensuring your cake complements your entire wedding aesthetic — tying in seamlessly with your theme, venue, and overall vibe. Every detail is considered, and each tier is crafted with care, creativity, and a commitment to perfection.

With a trained eye for design and a meticulous attention to detail, I ensure your wedding cake is not only stunning but also expertly made. This is the most important cake of your life, and it’s my honour to create a showstopping centrepiece that delights both you and your guests.