A tropical-inspired wedding at Sandy Cove Hotel, Devon, featuring a semi-naked wedding cake with a hand-painted gold pineapple topper, vibrant florals and coastal views overlooking the North Devon coastline.

An autumn wedding at Beaconside House in Devon, featuring a bespoke buttercream wedding cake with torn edges, seasonal florals and figs. Captured beautifully by Elliot Glover Photography, Selena and Keelan’s day showcases refined, thoughtful styling and elegant cake design.

At Lulus Primrose Bakery, we’re always dreaming up new ways to make your wedding cake feel a little more magical. This season, we’ve been experimenting, tasting, and perfecting five new flavours that capture the essence of celebration — elegant, romantic, and just a touch indulgent.

Whether you’re planning a grand countryside wedding or an intimate coastal celebration, these new combinations are designed to delight every kind of couple. Here’s a first look at our newest creations for 2025/2026.

When couples begin planning their wedding, choosing the right cake designer is one of the most memorable (and delicious) parts of the journey. At Lulus Primrose Bakery, based in the heart of Devon and Cornwall, every cake is more than just a centrepiece — it’s a reflection of your love story, your style, and the care that goes into every wedding.

Recently, I asked my past and present couples why they chose Lulus Primrose Bakery for their wedding cake. Their answers were so insightful — and they truly capture what matters most to the couples I work with.